various companies continued to support competing technology. WAP was improving fast and the release of phones with colour screens and the ability to carry out some simple scripting made WAP games more appealing compared to the small monochrome Java games that had to fit within 30k of memory. Also, the amount of playtime that was being generated by WAP games was starting to impress. For example, in 2002, Digital Bridges announced it had clocked up its 10 millionth session, which accounted for over 70 million minutes of airtime. Interestingly, it was also in 2002 that Digital Bridges started to experiment with selling mobile games via retail. 'Games' were sold in DVD boxes which contained a unique pin number